
PR isn't dead (as
some pundits like to claim), but it is changing.
PR Newswire (a.k.a. "the site that I use to search for press releases") is responding to those changes by launching a new product called
Agility. Nicole Guillot, PR Newswire's senior vice president of global product management, says that Agility is largely built around things that the company already offers, such as its press release distribution service and its journalist database. However, it updates those services and unites everything in a single dashboard, rather than forcing requiring companies to jump from one service to another.
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