GDC 2012 buzzing | CLARA

March 5, 2012 written by Gummi Gulla

Gummi is a community researcher with a twist of marketing in him. Gummi tweets under @gummigun on Twitter. He's interested in everything from community research, social media and behavior analysis to eating chips! more info

The gaming industry has been anticipating GDC 2012 for a while. We?ve been drilling through interesting gaming communities such as the NeoGaf, GameBattles, GameSpot and Gamasutra. In addition, we?re keeping tabs on the chatter on Twitter related to the gaming industry. Not surprisingly, the most discussed topic in the last days has been GDC or the Game Developers Conference, that is currently being held in San Francisco.

Here below is a quick peek into the insights we have generated.

Scope: GDC

The first scope (simply meaning search) we are looking for discussion related to GDC in the month of February from the communities mentioned above, excluding Twitter. The keywords of interest are GDC and Game developers conference.

Discussion trend

As is apparent from the graph above the anticipation has been growing steadily. The discussion reached a peak in the end of February with over 75 mentions on 28th.

In total there were 628 posts produced about the scope from 325 users or roughly 2 posts per user.

Topics

From the topics analysed the most excitement revolved around Nintendo and the Wii. The topic graph above shows also that certain announcements, keynotes, news and reveals generated a lot of discussion.

Digging deeper into some of the more popular discussions we can see that speculations about the Wii U generated most of the discsusion.

Overall there has been some excitement. Not to many people are directly talking about GDC but about events, announcements and news related to GDC. For example, in the WiiU speculation thread over 50% of the posts don?t mention GDC. This basically means that the trend graph isn?t showing the full picture and digging deeper reveals more interesting facts.

Scope: GDC Twitter chatter

We wanted to look at discussion on Twitter separately so we created a specific search about the same keywords as before and limited to the last 10 days.

Discussion stats

We can see the level of magnitude is quite different on Twitter. Over 14 thousand tweets have been produced about GDC in the last 10 days. This is a whopping 326 thousand words by 9467 users. It?s apparent that social media is clearly the channel of choice for discussion about events like GDC.

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Discussion trend

Looking at the discussion trend we see a similar trend. The discussion goes from almost nothing to around average 3000 posts per day. Looking at who contributed the most we see the following users and the topics they focused on:

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Well this blog served as an introduction to our coverage of GDC this year. We?ll follow the discussion in the gaming communities and on Twitter and post any interesting findings.

If you would like to follow us on Twitter you can find us here: @clara

Stay tuned for more info!

Gummi

Who is CLARA?

CLARA is the leader of community analytics in the gaming industry. We are connecting marketing teams, developers and executives with the community managers and the community itself. We provide the tools that allow them to listen carefully in order to create better games, and grow faster organically | more info

Source: http://www.clarahq.com/gdc-2012-buzzing/404

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